About
A New Era of Music Has Begun
3PM is a web3 music ecosystem built because it’s time for a change.
Created by web3 devs who are also musicians, 3PM was developed for the new age of artistry — where music, technology, and sovereignty merge into one.
We’re not here to fit into the system.
We’re here to rewire it — giving artists, musicians and music producers full control of their art, their community, and their earnings through Web3, blockchain, and community ownership.
3PM aims to give both artists and fans creative + financial freedom.
Welcome to our Black Paper.
Why “3rd Person Music”?
Because music is bigger than the self.
3PM is about seeing from a higher perspective — beyond ego, beyond industry limits — where artist and audience connect as one evolving story.
In the third person, the artist becomes the hero, the fan becomes the witness, and we are the bridge.
An Experiment in Sovereign Music
3PM is more than a label — it’s a living experiment in what we call sovereign music:
A model where artists release, market, and monetize their work using tools that they control.
We’re testing this model with our own roster of artists, producers and releases, building everything from the ground up — our own streaming service, tokenized releases, our own cryptocurrency, fan-empowering artist communities, AI-enhanced creative workflows + more.
Once proven through real-world utility, our goal is simple:
to open-source the revolution — giving other labels, independent artists, and music producers worldwide the blueprint to do the same.
So, what's the issues & what's the fix?
1. Industry Gatekeeping & Exploitative Contracts
THE PROBLEM:
Traditional labels still operate on outdated, predatory models — taking ownership of masters, dictating creative direction, and trapping artists in restrictive deals that leave them with a fraction of their earnings.
This has led to the industry’s growing reputation for exploitation. Yet ironically, many artists still dream of signing with a major label because of the powerful marketing networks and operational ecosystems those labels have built.
3PM’S SOLUTION:
3PM flips the model. Here, artists retain full ownership of their music and creative IP. Furthermore, the artists decide what music to release through 3PM, and whether to release that music the traditional routes as well, or see what happens when solely releasing their music sovereignly.
We provide the ecosystem, not the leash — empowering artists to earn directly and transparently through Web3 infrastructure that replaces control with innovation + collaboration.
2. Streams Pay Too Little — Artists Are Forced to Act Like Influencers
THE PROBLEM:
Most digital streaming platforms pay between $2,000 and $4,000 USD per one million streams, forcing artists to chase mass visibility just to survive.
Instead of focusing on timeless, meaningful art, creators are pressured into producing endless short-form “influencer” content to stay relevant.
3PM’S SOLUTION:
3PM helps artists build intimate, loyal communities of a few thousand true supporters — each contributing a small, monthly amount (ie $10USD)
Through the 3PM ecosystem, fans use $3PM Coins (purchased with fiat or crypto) to support artists directly by buying digital items, collectibles, and memberships.
In return, fans receive exclusive content, early access, and 10% of their spending back in $3PM coins, which offers a real financial upside as the artist and 3PM grow in popularity and the $3PM coin rises in value.
3. Traditional Subscription Models Don’t Transform Fans’ Lives
THE PROBLEM:
Many artists have turned to platforms like Patreon to build small paying communities. While effective for superfans, the exchange is one-dimensional — fans pay for content, but receive no deeper value or participation in return.
Other than their content, subscribing offers nothing of value to the fan’s overall life.
3PM’S SOLUTION:
3PM redefines the subscription model through shared value.
Fans don’t just subscribe — they invest.
Every contribution a fan makes is made using $3PM Coins, our token that gains value as the 3PM ecosystem expands. Additionally, fans receive 10% of all purchases back in $3PM coins to HODL.
This creates a self-sustaining loop where both artists and their supporters benefit financially and emotionally from each other’s success.
4. Traditional markets don't value music
THE PROBLEM:
When artist Violetta Zironi sold a single song non-exclusively for 1 BTC ($64,000 USD at the time), the question arose: “Why would someone pay that much for a song?”
Yet, people regularly pay similar sums for visual art. The difference? Traditional markets still undervalue digital music, failing to recognize the worth of true ownership.
3PM’S SOLUTION:
3PM mints every creation on the blockchain, assigning each track or video a unique, verifiable identity and value.
This allows artists to tap into communities of Web3 collectors who understand digital ownership — transforming music from an endlessly streamable commodity into a tradable, limited-edition art form.
5. Artists Don't Get Paid To Market Themselves
THE PROBLEM:
Even when artists promote their work relentlessly, they earn virtually nothing unless a fan makes a direct purchase.
Their marketing labor benefits the platforms hosting their music more than themselves, creating frustration and financial strain.
3PM’S SOLUTION:
Every artist releasing through 3PM earns $3PM Coins as part of their project’s distribution.
As 3PM’s ecosystem grows, those coins increase in value — meaning that every post, every stream, and every new listener indirectly raises the artist’s worth.
Marketing becomes investment, not expense.
6. Creative Burnout & Isolation
THE PROBLEM:
Independent artists often do everything themselves — write, record, produce, mix, master, market, and manage.
The constant demand to “stay visible” leads to exhaustion, inconsistency, and burnout, killing both inspiration and longevity.
3PM’S SOLUTION:
3PM functions as a collaborative creative network.
Artists, producers, designers, and developers work within one ecosystem — sharing resources, tools, and audiences.
This model amplifies output, prevents burnout, and lets artists focus on what matters most: making art.
$3PM Coin: Empowering Both Artists & Fans
Overview
The $3PM Coin is a Web3-powered digital currency designed to create a mutually beneficial ecosystem for both music artists and fans. It addresses the limitations of traditional music platforms by rewarding both parties for their contributions and engagement. Through 3PM, every interaction becomes an investment in the future of the individual fan, the community, the artist, and the platform, fostering growth, value, and collaboration.
Traditional Platforms’ Rewards = Peanuts
Currently, when artists direct their fans to platforms like Spotify or iTunes, they receive minimal rewards unless their streams are very high. Fans similarly get no tangible benefits beyond listening. 3PM transforms this model by rewarding both artists and fans directly for their involvement.
How 3PM Coin Works
For Artists
Artists releasing music or content on the 3PM platform receive $3PM Coins as part of their rewards.
The more popular the artist becomes and the more they refer their fans to the 3PM ecosystem, the more valuable their $3PM Coin holdings become, creating a direct link between success and value.
For Fans
Fans exchange any of numerous fiat- and crypto- currencies for $3PM Coins, which are stored in their $3PM Daily Wallet.
- $3PM Coins in the Daily Wallet are used to purchase releases, access exclusive content, subscribe to locked vaults, and buy tickets to private events.
Every purchase comes with a 10% reward in $3PM Coins, which are stored in a special HODL wallet, from which $3PM coins cannot be spent until Dex launch.
Once the $3PM coin launches on decentralized exchanges, both wallets can be cashed out to any decentralized wallet or exchange, and – if preferred – swapped for any other currency, giving every single fan a stake that grows with the platform.
Building the Treasury
As fans and artists interact with the 3PM platform, they collectively build the treasury through purchases of digital items, memberships, and other offerings.
Once the treasury reaches $1 million USD in trading volume, $3PM Coin will officially launch on decentralized exchanges.
The Launch Event
Upon reaching the $1 million USD threshold, the collected funds will be used to launch $3PM Coin on decentralized exchanges like Uniswap, Raydium, or others.
At that moment, fans and artists can transfer their coins from the 3PM platform to decentralized wallets like MetaMask or Phantom, unlocking the value they’ve built.
The Benefits of the Launch
The launch triggers a surge in trading volume, as many users claim their coins at once.
The influx of users and volume is expected to spike the value of $3PM Coin, rewarding early adopters.
This coordinated strategy ensures that everyone participating in the 3PM ecosystem is truly invested in its success.
Tokenomics (To be Updated)
$3PM Coin’s tokenomics are designed to ensure sustainability and long-term growth.
Specific token allocations for artists, fans, platform development, and community rewards will be detailed as the project progresses.
3PM aims to create a sustainable ecosystem where value is continually reinvested in its artists and community.
Why 3PM is a Game-Changer
Artists and fans are no longer passive participants—they actively build their own value.
The more popular the 3PM platform and its artists become, the more everyone gains.
3PM fosters a collaborative, thriving ecosystem where everyone is rewarded for contributing to something bigger.
Ready to Join the Movement?
Support your favorite artists, earn rewards, and be part of the next wave of music culture.
👉 Buy your first $3PM Coins here and start building your stake in the future of music.
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